Love Street Boutique has recently teamed up with Lady Schmintage - stocking a growing cute and quaint collection of vintage clothing exclusive only to the Love Street Boutique store. Being a local lass and very much so on the same kind of page, we thought we’d share Chantelle’s story…
LSB: What is Lady Schmintage all about?
Chantelle: ”At 21, I’ve just finished by Bachelor of Communication, majoring in both Public Relations and Journalism. With young dreams of being a writer, I scored a couple of internships and eventually jobs in magazines while studying. Much to my surprise, I found myself working in the fashion department and even more surprisingly - loved it.
Lady Schmintage began in May 2011 through an inability to let go of items, an addiction to op-shopping and the discovery of my Oma’s old wardrobe. I wanted to translate my hoarding habits (happily passed down by my mother) into something productive, and alas, Lady Schmintage was born.”
LSB: And who would Lady Schmintage be?
Chantelle: ”Although vintage clothing is becoming increasingly fashionable, ‘Schmintage’ makes its own rules. Whether you consider yourself a dictator of the fashion-world or feel a little lost in the style-stakes, the mission of Lady Schmintage is to hunt down pre-loved and thrifted finds and make them work for the modern girl – no matter her personality. Lady Schmintage isn’t just about getting the ‘vintage look’, it’s about getting a look that works for you.”
LSB: What does the future hold for Lady Schmintage and yourself in 2013?
Chantelle: “I’m very excited to put more dedication, love and effort into Lady Schmintage now that I’ve finished university. In 2013, I hope to build my presence online (with an official website in the works) and collaborate with others, such as Love Street Boutique, to bring my ideas to life. The only way is onwards and upwards!”
And the only way is up we say! You can find Lady Schmintage here in-store at Shop 15/201 Mann Street, Gosford.